In 2020, we piloted a small Packathon with Mars Wrigley. It was all about proper packaging disposal!

MARS WRIGLEY PACKATHON
BY THE NUMBERS

8

Months of designing, assessing, preparing, and getting ready to go

30

Bright ideas submitted by university students

7

Finalist teams who pitched to Mars Executives

4

Hours of pitch coaching with the finalists

5

Hours of virtual pitching, networking, and fun at the Packathon!

Eliminate PVC (2020)

Recycling guidance for consumers in all major markets

4

Hours of pitch coaching with the finalists

5

Hours of virtual pitching, networking, and fun at the Packathon!

Eliminate PVC (2020)

PRESS

AND THE WINNER IS...

TESTIMONIALS

"I had a lot of fun and really appreciated the enthusiasm that the folks from MARS approached the presentations with!"

-2020 FINALIST

"This was by far the most fun day I’ve had all year... this has taken my energy level to a whole new place."

-2020 JUDGE

"Our team gained a lot from the experience and look forward to recommending the Packathon to others in the future."

-2020 FINALIST

"The finalists brought a broad perspective based on their passion and expertise which helps MW to develop a holistic packaging sustainability ecosystem that is meaningful and relevant to consumers. The Packathon was excellent and discussions are very inspiring."

-2020 JUDGE

"This project has been such an amazing learning experience that I will forever be grateful for due to the professional insight it has given me."

-2020 FINALIST

"The finalists were definitely the next generation of packaging. I'm confident the answer for packaging sustainability is in the mind of someone who pitched today."

-2020 JUDGE